Pricing Strategy - EN (training)

Customers find many things important, but for which are they willing to pay for? If you know that, you can make realistic choices that lead to profit, growth and customer focus.The most important question is: how do you set the right price? Or in other words: what is the most optimal value of your product or service? This is the central question in this Pricing Strategy training in which theory, case examples and research methods are mixed.

After this training:  

• You think from a value perspective
• You know how to apply pricing methods and techniques
• You can use psychological tips & tricks to get more value from your customers
• You are familiar with: ‘No more money left on the table
• You know everything about effective assortment building: understanding how to achieve higher revenue and better margins

This course is for marketers, sales professionals, and pricing specialists searching for ways to professionalise their pricing further and generate more margins.